The idea behind Clever Soap began back in 2009, although Ryan Clarke, only 15 at the time, hardly knew it. Like so many teenagers across the world, he’d developed a common skin condition known as acne. Already suffering with this skin condition for over 2 years, he’d tried just about everything you could get over the counter and at the pharmacy, along with various treatments prescribed to him by the G.P. Desperate to find something that could work, he decided to try and look online and see if other people had found something he had not. That’s when he discovered zinc pyrithione.
Zinc pyrithione was something Ryan had never heard of before, but people were talking about it on various forums like it was a miracle cure for acne. Many claimed it was the only thing that had worked for them after trying everything else, and that was more than enough to convince him he had to try it too. But where could he get some? Looking online for soap with zinc pyrithione yielded limited results, all with one problem in common. They had to be imported from abroad. This meant huge import fees and costs that were far too expensive to even consider. There was one alternative, as some people had mentioned, and that come in the form of shampoo. Certain shampoos contained zinc pyrithione and could be bought for a more reasonable price even at some local stores. Eager to try, Ryan found a shampoo and used it on his face, chest and back. He knew results wouldn’t be instant and was willing to wait weeks, even month to see results. But unfortunately, he couldn’t. Why? Because shampoo isn’t designed to be used on the skin like soap is, in fact it can be very harsh. And Ryan, with sensitive skin, found the shampoo was actually doing more harm than good, leaving his skin red and sore. With no alternatives, he gave up on.
Ryan eventually grow out of acne after around 6 years of dealing with all the negative impacts the skin condition can have, and after completing his Master Of Physics at Exeter University, he decided that people shouldn’t have to go through what he did and set upon making his own soap in the hopes of providing people with an effective bar of zinc pyrithione soap that can be readily obtained at a reasonable price for everyone. And so, after much trial and error and a lot of hard work, Clever Soap was born. With it came the first 2% zinc pyrithione soap that also had other ingredients to compliment it. These include natural oatmeal to help exfoliate and clean the skin, along with shea butter for its moisturizing properties. The soap is gentle on the skin and can be used even on those with more sensitive skin. Better still, it’s vegan-friendly.
People quickly started to try the soap and within days reviews were coming in, praising the product. Ryan understood the potential and also realised there was so much more he could do. Keeping the brand’s core beliefs at heart including ensuring all products are vegan-friendly and suitable for all skin types, sensitive or otherwise, he added more products to the range including zinc pyrithione shampoo bars, zinc pyrithione and salicylic acid soap bars and most recently, a liquid zinc pyrithione face wash.
So that’s the story of Clever Soap and its founder, Ryan Clarke. So what are you waiting for? Try some now for yourself and be prepared for healthy, beautifully soft skin.