About us

“Clever Soap began with a simple goal in mind; to provide an effective, affordable zinc pyrithione soap”.

– Ryan Clarke, Founder

The first idea for Clever Soap began back in 2018 when Ryan Clarke, founder of Clever Soap, realized that there was no simple way to get an effective and affordable zinc pyrithione soap which he wanted because of its anti-bacterial properties. His only options were to buy specific anti-dandruff shampoos, which can be harsh on areas other than the scalp and cause more damage than good, or import specialist soap from abroad at an unrealistic cost.

Determined to find a solution, Ryan looked into creating his own soap, designed in such a way that it would be affordable and kind to the skin, leaving it both clean and soft. After some time, he finally came up with a winning formula that was found to be gentle enough for his sensitive skin, exfoliating so as to clean the skin properly, and moisturizing so that the skin was left feeling soft and smooth.

Wanting to share this product with others, Clever Soap was born and has since grown into a successful brand providing zinc pyrithione soap, shampoo and more in the U.K. to all those who need it.